Increase Your Conversions

Posted on April 23, 2009 - Filed Under Marketing, Software, Newsletter, Reviews

In order to increase your bottom line - your income with a online business, you can either:

1-Increase the number of targeted visitors arriving at your website

OR

2-Increase the conversion of the people who now come to your website

Today I want to examine in detail the second option - what can you do to increase conversions or results of your current website traffic.  Say for example , out of one hundred people that visit your website - two of those people click the buy button and complete the order process.  So you are effectively converting 2% of your website visitors.  If you make $50 per sale then even though you made 2 sales and earned $100 - there are the other 98 visitors that you did not convert into a sale.  They have left your website - most likely they will not return.

Now if you were doing door to door sales - that would be 2 yes and 98 no’s - now that would be pretty discouraging.  Or if you only hit the ball 2 out of a hundred times at bat - you probably would give up the sport of baseball/softball.

Website Conversion rule #1 - Each page should have a single objective - and if it is a salespage - then the goal is to complete the sale

Examine your salespage and look at every single element on there - each web page element will either bring you closer to the sale or further from the sale.  I recently consulted a firm that had ads for firefox browser on their sales pages, and if a person looked at their salespages, nearly 50% of it had nothing to do with the product that page was talking about.

Failure to abide with this rule is the biggest mistake I see most website’s make.

Website Conversion rule #2 - Have a backup plan - if you don’t get the sale - at least get the name and email

When a visitor arrives at your website - you have precious few seconds to grab that visitors interest - and when they go to leave your webpage - you need to offer them another look or offer, at a minimum offer them a free report in exchange for their name and email.

Another option would be to extract some information from them - possibly a quick multiple choice poll where you asked directly the reason they are leaving your site without purchasing or grabbing the free report.

Dave Guindon hasdirectly addressed this issue of the 98% of website visitors that leave your website without you getting anything in return.  WIth a small script that you add to your webpage, you now have several options as to increasing the likely hood of the visitor either buying, giving thier name/email, asking them for a Tweet, or even extract information on why they did not buy with a quick multiple choice poll.  It is called ExitSplash

The best part about this exit script is that you are increasing the conversion - the end result of every visitor coming to your website.  Instead of settling for 1-2% results - you can extract a much higher number of either sales, email/name captures,or more information to help you better your sales page.


From a business prospective, when you think of all of the time, money and effort you expend to drive traffic to your website - you need to do everything in your power to leverage and maximize the return from each one of those visitors.  ExitSplash empowers you to do exactly that.  I highly recommend you use this simple tool to increase your bottom line

Ray La Foy

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